The new blog is up and running and my posts will take place there from now on!
Please have a looksee, click here
xo
Thursday, 7 February 2013
Thursday, 14 June 2012
All wrapped up.
As the semester draws to an end, I am compelled to write my final post.
From differentiating commercial from public media to writing of my current obsessions, this blog has been my creative outlet for the past three months. Through a journalistic lens, it has allowed me to express my thoughts, my likes, my dislikes, and what I have learnt in JOUR1111, freely. This course, and this blog, has opened me up to the wide world of social media, particularly igniting my love for Twitter and Blogger. I am now much more in-touch with what is happening in the world and have a great appreciation for the Internet's ability to share news on a 24/7 timeframe. I have discovered that journalism stretches much further than the 6 o'clock news and the daily newspaper, harnessing the developments of social media and customising the way we ingest what is happening in the world. It is an ever-changing field, moving forward and adjusting in shape and form, but never, ever losing importance. I now view journalism as a practice of storytelling, rather than a strict, dry reporting discipline. Journalists have the ability to probe deeply what is happening in our world, and inform the masses. They should convey the truths of our society, and seek to remain honest and dutiful in their role as factual storytellers, recognising the unparalleled importance of their job. My love for writing and, now, for blogging has made me want to continue a blog. Whether it be this exact one, or whether I create my own - I will most definitely continue to engage in the practice and open myself to the opportunities which come along with it.
Watch this space...
Mwah!
From differentiating commercial from public media to writing of my current obsessions, this blog has been my creative outlet for the past three months. Through a journalistic lens, it has allowed me to express my thoughts, my likes, my dislikes, and what I have learnt in JOUR1111, freely. This course, and this blog, has opened me up to the wide world of social media, particularly igniting my love for Twitter and Blogger. I am now much more in-touch with what is happening in the world and have a great appreciation for the Internet's ability to share news on a 24/7 timeframe. I have discovered that journalism stretches much further than the 6 o'clock news and the daily newspaper, harnessing the developments of social media and customising the way we ingest what is happening in the world. It is an ever-changing field, moving forward and adjusting in shape and form, but never, ever losing importance. I now view journalism as a practice of storytelling, rather than a strict, dry reporting discipline. Journalists have the ability to probe deeply what is happening in our world, and inform the masses. They should convey the truths of our society, and seek to remain honest and dutiful in their role as factual storytellers, recognising the unparalleled importance of their job. My love for writing and, now, for blogging has made me want to continue a blog. Whether it be this exact one, or whether I create my own - I will most definitely continue to engage in the practice and open myself to the opportunities which come along with it.
Watch this space...
Mwah!
12 days...
Yes, only 12 days until my jetsetting obsession is satisfied as I venture to Paris and Greece... Heaven! Here are a few little photographs to wet your appetite!
Grandma's Roses
A little darker than the previous story, but just as compelling!
Grandma's Roses
By Sarah Evans
We were clearing Grandad's place. He'd died the day before and Mum wanted to blitz the old weatherboard house with its peeling paint and rotten floors.
"This feels wrong," I said, hovering at the back door.
"It's not," said Mum. She marched passed me, clutching two plastic buckets loaded with cleaning paraphernalia.
"Grandad would be evil. He hated us invading his personal space." I stepped inside. Memories flooded back of torturous Sundays sitting at the chipped Formica table, enduring Grandad's monologues on how society had gone down the gurgler since the war. He'd ranted about the fall of morality, loose women, adultery.
We'd forgiven him, because of Grandma.
During these tirades, Mum would disappear to tend Grandma's roses. Those sweet-smelling, deep red roses at the bottom of the garden were the only concession to beauty at the austere farm.
Mum interrupted my reminiscences: "He's beyond caring. Always was. Not that we should speak ill of the dead." She quickly crossed herself.
Grandad, a tough cocky farmer, had raised three children single-handedly after Grandma had shot through with a serviceman during the war. Mum had been ten, Uncle Wal thirteen, Aunt Sylvia six.
Grandma's desertion put a huge strain on the family, not least the loss of free labour. To compensate, Grandad swapped sons with the neighbouring farmer. The men reckoned they could extract more work from the boys doing it that way.
Dennis had slept in the sleep-out. It was freezing in winter and boiling in summer. He'd run away after six months, lied about his age and joined the army.
Inspired by Den's escape, Wal tried it too. But he got caught and Grandad flogged him half to death.
Mum took Grandma's desertion hard. She was forced to grow up fast. She'd had to clean, wash, cook, and be mother to Sylvia. But as soon as they were old enough. the girls left home.
Duty, Mum said, was the only reason she'd kept in touch with Grandad.
And the roses.
My job was the kitchen. It hadn't changed much in the ninety years of Grandad's life. Only the Metters stove had been upgraded. I started with the drawers. There was the usual build up of used envelopes, rusty drawing pins, perished rubber bands, discoloured lamb's teats and untidy bundles of oddment string.
I binned everything except an old tobacco tin that had something rattling inside. There were names written on the lid: May, Evelyn and Sylvia. Grandma, Mum and her sister. A deep scratch had almost obliterated Grandma's name. Age had welded tight the lid.
"Do you know what's in this?" I asked Mum.
"Bullets," she said and reached for the tin.
I lost interest. I'd found plenty of loose ammunition rolling about in the dusty drawers. What were another few bullets?
Mum traced the scratch mark. "One bullet for each of us," she murmured.
"Sorry"
"During the war your Grandad would chart the progress of both the Allies and their enemies on a big map he had pinned up there." She gestured to the nicotine-stained wall. "As the Japanese flags got nearer to Australia, he put these bullets in the tin. He told Wal that they were for Mum, Sylvia and me if the Japs invaded our farm."
"He would have shot you?"
"He reckoned it was a better fate than being taken by the enemy."
"Good job he didn't panic and use them."
She stared at me, or was it beyond me?
"He wanted us to believe that she'd betrayed us. That she had failed as a wife and mother and left us. But we knew. We were too afraid to say anything, but we always tended Mum's roses. 1t was the least we could do."
"Mum?"
"Open the tin."
After much exertion; I levered off the lid.
"Where's the third bullet?" I said.
Mum wasn't listening. She was gazing out at Grandma's blood-red roses.
Grandma's Roses
By Sarah Evans
We were clearing Grandad's place. He'd died the day before and Mum wanted to blitz the old weatherboard house with its peeling paint and rotten floors.
"This feels wrong," I said, hovering at the back door.
"It's not," said Mum. She marched passed me, clutching two plastic buckets loaded with cleaning paraphernalia.
"Grandad would be evil. He hated us invading his personal space." I stepped inside. Memories flooded back of torturous Sundays sitting at the chipped Formica table, enduring Grandad's monologues on how society had gone down the gurgler since the war. He'd ranted about the fall of morality, loose women, adultery.
We'd forgiven him, because of Grandma.
During these tirades, Mum would disappear to tend Grandma's roses. Those sweet-smelling, deep red roses at the bottom of the garden were the only concession to beauty at the austere farm.
Mum interrupted my reminiscences: "He's beyond caring. Always was. Not that we should speak ill of the dead." She quickly crossed herself.
Grandad, a tough cocky farmer, had raised three children single-handedly after Grandma had shot through with a serviceman during the war. Mum had been ten, Uncle Wal thirteen, Aunt Sylvia six.
Grandma's desertion put a huge strain on the family, not least the loss of free labour. To compensate, Grandad swapped sons with the neighbouring farmer. The men reckoned they could extract more work from the boys doing it that way.
Dennis had slept in the sleep-out. It was freezing in winter and boiling in summer. He'd run away after six months, lied about his age and joined the army.
Inspired by Den's escape, Wal tried it too. But he got caught and Grandad flogged him half to death.
Mum took Grandma's desertion hard. She was forced to grow up fast. She'd had to clean, wash, cook, and be mother to Sylvia. But as soon as they were old enough. the girls left home.
Duty, Mum said, was the only reason she'd kept in touch with Grandad.
And the roses.
My job was the kitchen. It hadn't changed much in the ninety years of Grandad's life. Only the Metters stove had been upgraded. I started with the drawers. There was the usual build up of used envelopes, rusty drawing pins, perished rubber bands, discoloured lamb's teats and untidy bundles of oddment string.
I binned everything except an old tobacco tin that had something rattling inside. There were names written on the lid: May, Evelyn and Sylvia. Grandma, Mum and her sister. A deep scratch had almost obliterated Grandma's name. Age had welded tight the lid.
"Do you know what's in this?" I asked Mum.
"Bullets," she said and reached for the tin.
I lost interest. I'd found plenty of loose ammunition rolling about in the dusty drawers. What were another few bullets?
Mum traced the scratch mark. "One bullet for each of us," she murmured.
"Sorry"
"During the war your Grandad would chart the progress of both the Allies and their enemies on a big map he had pinned up there." She gestured to the nicotine-stained wall. "As the Japanese flags got nearer to Australia, he put these bullets in the tin. He told Wal that they were for Mum, Sylvia and me if the Japs invaded our farm."
"He would have shot you?"
"He reckoned it was a better fate than being taken by the enemy."
"Good job he didn't panic and use them."
She stared at me, or was it beyond me?
"He wanted us to believe that she'd betrayed us. That she had failed as a wife and mother and left us. But we knew. We were too afraid to say anything, but we always tended Mum's roses. 1t was the least we could do."
"Mum?"
"Open the tin."
After much exertion; I levered off the lid.
"Where's the third bullet?" I said.
Mum wasn't listening. She was gazing out at Grandma's blood-red roses.
The Red Rose
This and my next post are two of my favourite very short stories. Weirdly enough they're both about roses, maybe it's a subconscious thing of mine I'm not too sure... But their storylines are both so compelling despite the paradoxical moods they portray. Read them if you will, they really are fabulous.
The Red Rose
Author - unknown
John Blanchard stood up from the bench, straightened his Army uniform, and studied the crowd of people making their way through Grand Central Station. He looked for the girl whose heart he knew, but whose face he didn't, the girl with the rose.
His interest in her had begun thirteen months before in a Florida library. Taking a book off the shelf he found himself intrigued, not with the words of the book, but with the notes penciled in the margin. The soft handwriting reflected a thoughtful soul and insightful mind. In the front of the book, he discovered the previous owner's name, Miss Hollis Maynell.
With time and effort he located her address. She lived in New York City. He wrote her a letter introducing himself and inviting her to correspond. The next day he was shipped overseas for service in World War II. During the next year and one month the two grew to know each other through the mail. Each letter was a seed falling on a fertile heart. A romance was budding. Blanchard requested a photograph, but she refused. She felt that if he really cared, it wouldn't matter what she looked like.
When the day finally came for him to return from Europe, they scheduled their first meeting - 7:00 PM at the Grand Central Station in New York. "You'll recognize me," she wrote, "by the red rose I'll be wearing on my lapel." So at 7:00 he was in the station looking for a girl whose heart he loved, but whose face he'd never seen.
I'll let Mr. Blanchard tell you what happened:
"A young woman was coming toward me, her figure long and slim. Her blonde hair lay back in curls from her delicate ears; her eyes were blue as flowers. Her lips and chin had a gentle firmness, and in her pale green suit she was like springtime come alive. I started toward her, entirely forgetting to notice that she was not wearing a rose. As I moved, a small, provocative smile curved her lips." "Going my way, sailor?" she murmured. "Almost uncontrollably I made one step closer to her, and then I saw Hollis Maynell. She was standing almost directly behind the girl. A woman well past 40, she had graying hair tucked under a worn hat. She was more than plump, her thick-ankled feet thrust into low-heeled shoes. The girl in the green suit was walking quickly away.
I felt as though I was split in two, so keen was my desire to follow her, and yet so deep was my longing for the woman whose spirit had truly companioned me and upheld my own.
And there she stood. Her pale, plump face was gentle and sensible, her gray eyes had a warm and kindly twinkle. I did not hesitate. My fingers gripped the small worn blue leather copy of the book that was to identify me to her. This would not be love, but it would be something precious, something perhaps even better than love, a friendship for which I had been and must ever be grateful. I squared my shoulders and saluted and held out the book to the woman, even though while I spoke I felt choked by the bitterness of my disappointment."
"I'm Lieutenant John Blanchard, and you must be Miss Maynell. I am so glad you could meet me; may I take you to dinner?"
The woman's face broadened into a tolerant smile. "I don't know what this is about, son," she answered, "but the young lady in the green suit who just went by, she begged me to wear this rose on my coat. And she said if you were to ask me out to dinner, I should go ahead and tell you that she is waiting for you in the big restaurant across the street. She said it was some kind of test!"
His interest in her had begun thirteen months before in a Florida library. Taking a book off the shelf he found himself intrigued, not with the words of the book, but with the notes penciled in the margin. The soft handwriting reflected a thoughtful soul and insightful mind. In the front of the book, he discovered the previous owner's name, Miss Hollis Maynell.
With time and effort he located her address. She lived in New York City. He wrote her a letter introducing himself and inviting her to correspond. The next day he was shipped overseas for service in World War II. During the next year and one month the two grew to know each other through the mail. Each letter was a seed falling on a fertile heart. A romance was budding. Blanchard requested a photograph, but she refused. She felt that if he really cared, it wouldn't matter what she looked like.
When the day finally came for him to return from Europe, they scheduled their first meeting - 7:00 PM at the Grand Central Station in New York. "You'll recognize me," she wrote, "by the red rose I'll be wearing on my lapel." So at 7:00 he was in the station looking for a girl whose heart he loved, but whose face he'd never seen.
I'll let Mr. Blanchard tell you what happened:
"A young woman was coming toward me, her figure long and slim. Her blonde hair lay back in curls from her delicate ears; her eyes were blue as flowers. Her lips and chin had a gentle firmness, and in her pale green suit she was like springtime come alive. I started toward her, entirely forgetting to notice that she was not wearing a rose. As I moved, a small, provocative smile curved her lips." "Going my way, sailor?" she murmured. "Almost uncontrollably I made one step closer to her, and then I saw Hollis Maynell. She was standing almost directly behind the girl. A woman well past 40, she had graying hair tucked under a worn hat. She was more than plump, her thick-ankled feet thrust into low-heeled shoes. The girl in the green suit was walking quickly away.
I felt as though I was split in two, so keen was my desire to follow her, and yet so deep was my longing for the woman whose spirit had truly companioned me and upheld my own.
And there she stood. Her pale, plump face was gentle and sensible, her gray eyes had a warm and kindly twinkle. I did not hesitate. My fingers gripped the small worn blue leather copy of the book that was to identify me to her. This would not be love, but it would be something precious, something perhaps even better than love, a friendship for which I had been and must ever be grateful. I squared my shoulders and saluted and held out the book to the woman, even though while I spoke I felt choked by the bitterness of my disappointment."
"I'm Lieutenant John Blanchard, and you must be Miss Maynell. I am so glad you could meet me; may I take you to dinner?"
The woman's face broadened into a tolerant smile. "I don't know what this is about, son," she answered, "but the young lady in the green suit who just went by, she begged me to wear this rose on my coat. And she said if you were to ask me out to dinner, I should go ahead and tell you that she is waiting for you in the big restaurant across the street. She said it was some kind of test!"
Power Performance
If you haven't read this book, or even part of it, you have to! I am a strong believer that journalism is a practice of storytelling. My interest in the discipline lies in its ability to convey a person's story to the masses. I see journalists as storytellers, rather than mere 'reporters'. This book revolves around the idea of storytelling in journalism and public relations. This is an extract from the introduction to the book by Tony Silvia and Terry Anzur - both notable journalistic educators in America:
'The constantly changing universe of multimedia is the focus of much study and endless debate. This book is about what does not change: the basic human need for a good story. As a storyteller in the present day, your tools may be a camera, a microphone, and a computer. But you are carrying on a tradition that dates back to the first person who used the wall of a cave and piece of charcoal to draw pictures that might point the way to a successful hunt, or the first sculptor using stone as a tablet to record the outcome of an epic battle. From the beginning of human history, we have depended on storytellers to pass on our legends to the next generation, to share practical information needed for survival, to encourage our sense of community and to inspire our faith in something greater than ourselves. And, yes, we also want to be entertained while we are being informed.
Effective storytelling has long been a blend of words, sounds and pictures. In the days when most people could not read, religious stories often came to life through images and music in a house of worship. Wandering minstrels spread the news of the day while performing their songs. Playwrights and actors gave us insight into the human condition by portraying archetypal characters and dramatic situations on a stage. The printing press made it possible for storytellers to reach a wider and more educated public, leading to the development of worldwide mass media in the present day. What all effective storytellers throughout history have in common is the ability to engage the audience, not merely capturing attention, but challenging the users, viewers, listeners or readers to process information and apply it to their own lives.'
21st Century Storytelling
I love this excerpt from American journalist and NBC anchorman Lester Holt's foreword to the fantastic book, "Power Performance: Multimedia Storytelling for Journalism and Public Relations". He emphasises the timeless importance of storytelling and the ever-changing roles technology and social media have in the development of the journalistic practice.
'Technology enhances storytelling. With tweeting and blogging we can be a bit more informal. There’s something about the TV camera that implies more formality. We choose our words more carefully because it’s a big stage. But then we get on our BlackBerries or iPhones and start tweeting and it becomes a more personal reflection on the story, what it smells like, what it feels like. It can give people the background and the texture for the entire story.
Shrinking resources are the new model. We see people having to do more than they used to, because there are fewer people in the newsroom. I really love what I do. I love telling stories. The thrill has never worn off for me. I work with a small group of tight-knit people. As we draw down in terms of resources we become more focused and rise to the challenge of getting the broadcast on the air. In a war zone or a disaster zone like Haiti, you have to become creative. I’ve used Twitter, cell phone video and Skype. I probably wouldn’t think of those things when doing a story in Manhattan. But when you’re in a difficult place, you start thinking out of the box and realizing you have a lot of tools in the box. You eventually find the right digital outlet. We have a lot more ways to get the story out, even if it’s just a tweet.'
Thursday, 7 June 2012
Lecture Twelve
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| MolksTVTalk |
He began by asserting that each and every one of us involved in the journalistic discipline, as well as elsewhere, have created and must control our own personal brand. A brand that will grow, shape and develop along with us. This brand allows for us to angle the deliverance of a certain story tailored to what we stand for, what we enjoy, who we are.
Interestingly, he described the label "blogger" as cringeworthy. To be honest, when I first learnt that we were required to write a blog for this course, I cringed myself despite having always loved many other blogs. I was not at all looking forward to the process, in fact dreading it would not be an understatement. However, as I began to write about the lectures and blog about my personal interests, I began to love it. I savour the moments where I sit down and blog about certain things. Now, when I see something or remember something I love, I immediately think to blog it. Despite my newfound love, I completely understand when Steve refers to blogging in this negative way. I think it is something that must be put into practice to really appreciate.
Steve, however, emphasises that blogging is becoming more and more influential, particularly in the world of journalism. It is growing from being somewhat naff, to a potential business opportunity - a place in which people can create a mini empire, if you will (such as Mia Freedman with her Mama Mia blog), as well as a place where someone can show their work - a digital portfolio of sorts. No longer are we entirely locked behind what the "media machine" tells us. It is a forum allowing unlimited expression. This raises the issue of who to trust. If anybody can write anything, what is the real story?
This led into talk of Twitter. Twitter has allowed us avergage joes access to the shapers and makers of the world. It is a place where you can ask anybody a question and, if they reply, you can use that information in many ways - one of which is to create a story. It is a great interactive platform which promotes succinct, brief messages in its 140 character limit requiring great restraint! Steve describes Twitter as "noisy". A place which is not only about broadcast, but rather about creating a dialogue. It allows for the instant spreadibility of news, every follower immediately notified of your tweet via their newsfeed. It has opened the world to a unique and different form of news deliverance.
Molk described that the way we understand and interpret the information given to us impacts the kind of journalists we become. He has chosen to write and talk about TV that is topical. He has had some great opportunities to interview and write about figures in the television industry, one of his favourite being his discussion with comedian Wil Anderson:
This is only part one of the extensive interview - such a good interview, take a look at all parts!
Steve's advice was to find the contacts we need and push them - take every opportunity you are presented with and not only that, but make opportunities for yourself. He said something that really stuck with me - "Exposure breeds opportunities" - so very true! Something I will definitely take forward in my career. From these opportunities you are exposed, and from this exposure, you gain an audience (very important!) and offers may spawn. He stresses that this is the forum in which to project your message.
This is where people start taking notice.
Caroline Issa
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| Caroline Issa |
Growing up in a very multi-cultural home, she has lived in Montreal, Philadelphia, San Francisco, Seattle, Texas, Singapore and London and is now the publisher and executive fashion director of London-based Tank magazine after retreating from a career in finance. I became familiar with Caroline through Garance Dore as they are good friends and she regularly features on her blog as well as Scott Schumann's The Sartorialist. She also graces the pages of notable magazines such as Vogue more and more as she becomes a pronounced figure in the industry.
Her signature tightly slicked chignon and red lip are marks of her timeless elegance. Always donning fashionable and flattering clothing, Caroline is never swayed by passing (sometimes questionable) trends, yet always manages to be trendy. It is a thin line to tread, and she seems to navigate it unfailingly.
In 2009, Caroline helped launch Because London, Tank magazine's digital affiliate mag which closely documents fashion and culture across the world - http://becauselondon.com/ - Take a look, its phenom!
The September Issue
As you all know, Anna Wintour is another of my icons. Her career is one I could only wish to replicate. This film released in 2009 documents the extensive preparation involved in the production of Vogue's 2007 September issue which, to date, remains the largest magazine issue created, weighing over 4 pounds and selling thirteen million copies, it alone impacted the $300 billion fashion industry more than any other publication.
Of course, I saw it the moment it was released in 2009 and have re-seen it many times since. As procrastination urges hit this swotvac, I have keenly watched it once more and realised that with each viewing I uncover something new. This time I have been able to understand the journalistic side of the documentary much more than I had before. I have always had an immense appreciation for the written word and the power of an image, however journalism as a whole discipline is something I have not grasped this well ever before - all thanks to this course!
Oh how I love fashion!
Pardon My French
Wednesday, 30 May 2012
Survive the storm with narrative
This short journal article, written by Tom Hallman, speaks of the innate need for 'storytelling' in the realm of journalism. A good read!
When two or more journalists get together these days, the talk inevitably turns to the state of our business. We're too busy with cuts and a shrinking news hole to muster the enthusiasm needed to discuss what's required for a narrative.
A few weeks ago I joined a group of journalists in a hotel bar. Soon, it seemed as if we were hanging out in an emergency room comparing our journalistic injuries. And then a woman at the table said the turmoil might make it easier to get narrative into the paper. What she said, and the discussion that I had with her over the phone days later, should be used as a roadmap for those of us searching for our role in this new world. When the storm finally passes, the journalist who understands story, understanding why it matters, will remain productive and valuable, no matter how the story is disseminated. If you want a future, you have to become a storyteller.
"All the talk these days is local, local, local," Pat WestBarker said. "We're also supposed to find new ways to tell stories with multimedia. Narrative stories do all that and more, better than any other type of story."
She's right.
West-Barker, 64, was the associate features editor at the Santé Fe New Mexican until she took a buyout. She watched the battle between old-timers worshipping the inverted pyramid, and those who believed narratives were the way to capture readers. "The inverted pyramid is good for hard news stories," she said. "But readers remember stories about people. Narrative gives us stories about life. There are so many way to tell these stories, combining print and multimedia."
So what's holding us back?
"For so many section editors," she said, "narrative isn't part of their training. They aren't sure how to use it or what it is." But, she said, there could be a new commitment to trying narrative at small papers willing to experiment because the crisis has forced them to look at ways to attract and retain readers. "What's been done in the past isn't necessarily working," she said. "Papers are being forced to look at different ways to present the news. Narrative should be right there front and center."
West-Barker said that, in her experience, the push for narrative often came from the bottom up.
It's something I continue to hear from reporters from across the country. It's a battle that should have ended long ago. She said she had an advantage when she got into the newspaper business because she was an English and American studies major, and she earned a master's degree in psychology. "I wasn't trained to be a journalist," she said. "I didn't have that J-school mentality that a story had to be written a certain way." During her career, she worked in public relations and in corporate. "I was trained to be a writer," she said.
By that, she means she had to continually ask herself what she wanted readers to get from her words.
"That's not the newspaper approach," she said. "What we do is just present the facts, and once you get that down, it's pretty easy to do. You crank it out and fill up the paper. Or we pour stuff onto the Web with a lot of posts that no one cares about. Newspapers do so many things that readers don't even remember."
To touch readers, we need stories that require writers to think. What does it mean? What are the message, lesson and theme? It's time, she said, for writers - and editors - to move away from what she calls "pro-forma" features that are passed off as narrative. "What I mean is a story that opens with a quote, maybe three grafs and then the nut graf," she said. "There is no voice, no narrator, no point of view."
Newspapers, West-Barker believes, are at the crossroads. Those run by timid editors hanging onto the past, judging success by how many posts are produced each hour, are in danger of becoming irrelevant to the market. "What we have to ask is what readers respond to," she said. "We need to write the stories that we want to read."
Earlier, I'd told West-Barker that I believe stories help readers find meaning in what seems to be meaningless. "Yes," she agreed. "What makes humans human, different from the apes, is that our purpose in life is to make sense of our lives. At the heart of our existence is narrative, a story about who we are."
---------------------------------------------------------------------------------------------------------
When two or more journalists get together these days, the talk inevitably turns to the state of our business. We're too busy with cuts and a shrinking news hole to muster the enthusiasm needed to discuss what's required for a narrative.
A few weeks ago I joined a group of journalists in a hotel bar. Soon, it seemed as if we were hanging out in an emergency room comparing our journalistic injuries. And then a woman at the table said the turmoil might make it easier to get narrative into the paper. What she said, and the discussion that I had with her over the phone days later, should be used as a roadmap for those of us searching for our role in this new world. When the storm finally passes, the journalist who understands story, understanding why it matters, will remain productive and valuable, no matter how the story is disseminated. If you want a future, you have to become a storyteller.
"All the talk these days is local, local, local," Pat WestBarker said. "We're also supposed to find new ways to tell stories with multimedia. Narrative stories do all that and more, better than any other type of story."
She's right.
West-Barker, 64, was the associate features editor at the Santé Fe New Mexican until she took a buyout. She watched the battle between old-timers worshipping the inverted pyramid, and those who believed narratives were the way to capture readers. "The inverted pyramid is good for hard news stories," she said. "But readers remember stories about people. Narrative gives us stories about life. There are so many way to tell these stories, combining print and multimedia."
So what's holding us back?
"For so many section editors," she said, "narrative isn't part of their training. They aren't sure how to use it or what it is." But, she said, there could be a new commitment to trying narrative at small papers willing to experiment because the crisis has forced them to look at ways to attract and retain readers. "What's been done in the past isn't necessarily working," she said. "Papers are being forced to look at different ways to present the news. Narrative should be right there front and center."
West-Barker said that, in her experience, the push for narrative often came from the bottom up.
It's something I continue to hear from reporters from across the country. It's a battle that should have ended long ago. She said she had an advantage when she got into the newspaper business because she was an English and American studies major, and she earned a master's degree in psychology. "I wasn't trained to be a journalist," she said. "I didn't have that J-school mentality that a story had to be written a certain way." During her career, she worked in public relations and in corporate. "I was trained to be a writer," she said.
By that, she means she had to continually ask herself what she wanted readers to get from her words.
"That's not the newspaper approach," she said. "What we do is just present the facts, and once you get that down, it's pretty easy to do. You crank it out and fill up the paper. Or we pour stuff onto the Web with a lot of posts that no one cares about. Newspapers do so many things that readers don't even remember."
To touch readers, we need stories that require writers to think. What does it mean? What are the message, lesson and theme? It's time, she said, for writers - and editors - to move away from what she calls "pro-forma" features that are passed off as narrative. "What I mean is a story that opens with a quote, maybe three grafs and then the nut graf," she said. "There is no voice, no narrator, no point of view."
Newspapers, West-Barker believes, are at the crossroads. Those run by timid editors hanging onto the past, judging success by how many posts are produced each hour, are in danger of becoming irrelevant to the market. "What we have to ask is what readers respond to," she said. "We need to write the stories that we want to read."
Earlier, I'd told West-Barker that I believe stories help readers find meaning in what seems to be meaningless. "Yes," she agreed. "What makes humans human, different from the apes, is that our purpose in life is to make sense of our lives. At the heart of our existence is narrative, a story about who we are."
Tom Hallman, 'Survive the storm with narrative' (2009) 97, The Quill, 35
Tuesday, 29 May 2012
Phillip, Jessica and Joshua
These may be completely foreign names to you. If so, all I can say is you're about to thank me big time. Or maybe not...maybe my obsession of American Idol has clouded my good judgement. Either way, please humour me and watch these performances! They never cease to amaze me, and in my opinion rival some of the best in the business.
Winner: Phillip Phillips - Yes, his name really is Phillip Phillips. Laugh as much as you please but his unique musical artistry and humble disposition trumps any issues you may have with this double-whammy name!
We've Got Tonight
Volcano
Movin' Out
Runner-up: Jessica Sanchez - At only 16 years old, her voice is out of this world. If you don't feel like sitting here watching every video I have posted, please watch one of hers. She's remarkable!
And I Am Telling You
The Prayer
I Will Always Love You
3rd Place: Joshua Ledet - This. kid. is. ridiculous. I'm a self-confessed soul music lover, and 19 year old Joshua encapsulates the best of late 50s, early 60s soul music. He is a phenomenal vocalist and has an incredible stage presence. His performances got him 15 standing ovations throughout the season - a record!
When A Man Loves A Woman
It's A Man's World
Runaway Baby
Now you may thank me...
Twobsession
Twitter. Is. Amazing. Hence, my twobsession.
My twobsession, in fact, was spurred on by another obsession - a 'guilty pleasure' if you will. American Idol. For the last four months I have spent every Thursday and Friday evening glued to Fox 8 as exceptional talent was showcased. I love everything about the show - the singing, the contestants (who are everyday, ordinary, relatable people who just happen to have extraordinary voices - yes, I'm a sucker for a story of the rising underdog!), the judges (Randy's honesty, Jennifer's soft spoken demeanor and killer fashion, and Steven's eccentricity), the mentors, the production, the audience...I've even begun to like Ryan Seacrest! I love music with every fibre of my being, I have a song for each mood, no car ride or study session can happen without a tailor-made soundtrack and I've been singing ever since I was little (not well may I stress; my stage has been the shower or the car and my audience, my mother - without her consent ...I'm no Beyonce!)
As we were required to create a Twitter account for the purposes of this course, I wasn't completely foreign to the social networking site. However it was initially solely a means of news consumption. I made a new twitter two weeks ago, just before the finale of Idol, with the intention of fuelling my obsession, knowing full well that it would soon come to an end and believing that my new account would sit there untouched once the show was done.
Boy was I wrong.
I had created a monster.
I started to follow all my favourite celebrities, bloggers, photographers, television shows, charities, news networks and more. Within 48 hours I was following 100 different people/groups. My automatic trawl through the Facebook newsfeed whenever boredom (or a need for distraction) hit, was replaced with a scroll through twitter as I 'favourited' and 're-tweeted' like a pro. I set my morning alarm five minutes earlier than normal to go through tweets that were posted throughout the night and do the same before bed. Never has anyone been able to be so intimately in-touch with seemingly 'untouchable' celebrities or those in positions of power. You can mention them in a post or reply to their tweet and they are directly notified, free to reply if they wish. And they do!
Previously, a webpage dedicated to a notable individual was handled by hired professionals, payed to act on that person's behalf. Any communication was indirect if not non-existent. Now, with the ability of Internet-enabled phones, anyone can tweet at the touch of a button from wherever they may be. We are given a unique view into their lives as performers and photographers take us backstage, celebrities take us into their homes and charities like World Vision take us into war-torn countries. We feel like we intimately know the people behind each tweet. If I thought I was emotionally invested in those I admire before, I am their best galfriend now. I feel like I know them better than their own mothers! So, although American Idol has finished, my obsession remains as I follow their every move through the wonderful world of twitter. I even watched Jessica Sanchez (American Idol runner up, a 16 year old powerhouse performer) on 'live stream', linked from her twitter, for an hour as she mindlessly sang, hummed, went about her evening and occasionally answered questions people were posting on the page from her DC hotel room late the other night. I feel as though I have officially entered stalker town let me tell ya...but I loved every second of it. Now I can add 99 more obsessions to my list thanks to those who I have followed on twitter. Ahhhhmmmaaazzziinnnggg! I'm in lurve.
And, what's more, all this is created in the miniscule space of 140 characters.
Magic!
Monday, 28 May 2012
Lecture Eleven
Investigative journalism is "what somebody somewhere wants to suppress; all the rest is just advertising" and "an investigative journalist is...to discover the truth and to identify lapses from it in whatever media may be available". (Northcliffe, Burgh) It requires innovative and reliable journalism which probes, interprets, explains and exposes.
Intelligent. Informed. Intuitive. Inside. Invest.
Investigative journalism is deep and purposeful as it unearths areas of corruption and violence otherwise hidden in our society. It involves critical and thorough journalism (active intervention), led by custodians of conscience (exposure), in order to provide a voice for those without one and to hold the powerful to account (social justice and public interest) within the fourth estate (press - 'watchdog'). Its intention is to be sceptical, not cynical. The journalist is an active participant who is thorough and critical in their reporting. They must understand the hidden agendas of the message they purport and the myths that surround it.
"Journalists' uncritical dependence on their sources, orchestrated government leaks...media units and press secretaries...can lead to [the media] becoming a mouthpiece for vested interests"
Australia has a long and involved history of investigative journalism. Some historical investigative trailblazers include:
1. Edward Hall Smith - "The Sydney Monitor" 1826
The Monitor exercised a strong influence on public opinion in connection with the existing form of government. It stood for trial by jury and a popular legislature, and it condemned in unmeasured terms the oppression of convicts, public immorality on the part of officers, and even the conduct of the governor himself. His feats were seen as "heroic" in Austraila, despite the harsh punishment he received
2. W.T. Stead & the Salvos - "The Maiden Tribute of Modern Babylon" 1885
Controversial articles on child prostitution which raised the age of sexual consent from 12 to 16
3. Bob Woodward & Carl Bernstein - "Watergate" 1972-74
Reported on a number of political 'dirty tricks' used by the Nixon re-election committee during his campaign for re-election.
4. Chris Masters & Phil Dickie & Shaun Hoyt - "The Moonlight State" 1987
Investigations into systemic Queensland police corruption.
5. Julian Assange & co. - "WikiLEAKS" 2006
Exposure of private, secret and classified media from anonymous news sources, news leaks and whistleblowers (However, this is not journalism, there was no journalistic analysis or input involved)
All of these investigations changed the world - they had massive social effects
Thus, investigative journalism has a far-reaching effect on the 'goings on' of the world as it exposes injustice and corruption. In order to make these kinds of social and political changes, however, an incredible amount of time must go into the research and creation of these investigative pieces. For example, 'The Moonlight State' required two years of lead-up work to produce one program. It is brutal, highly intensive work, but I believe the potential for exposing injustice is incomparable.
Locally, we have investigative journalism being produced by The Global Mail, Crikey and Australian Story. These institutions interactive using interviews, observations, documents, briefings, leaks, trespass and theft. It is an intense and gruelling area of journalism which requires a laborious check of facts, no assumptions and an ability to deal with crazed Whistleblowers.
Threats to investigative journalism include online news (less money = less journalists and less time = less investigative journalism), empty newsrooms and a growth in PR (and, consequently, a shrinkage in journalism). However, I believe that investigative journalism will continue - in one form or another - into the future, however new media-centred it may be. I see it as too important, influential and beneficial for it to be allowed to simply dissipate. It will be web-ised, just as everything else is. It just has to be!
"If your mother says she loves you, check it out!"
Intelligent. Informed. Intuitive. Inside. Invest.
Investigative journalism is deep and purposeful as it unearths areas of corruption and violence otherwise hidden in our society. It involves critical and thorough journalism (active intervention), led by custodians of conscience (exposure), in order to provide a voice for those without one and to hold the powerful to account (social justice and public interest) within the fourth estate (press - 'watchdog'). Its intention is to be sceptical, not cynical. The journalist is an active participant who is thorough and critical in their reporting. They must understand the hidden agendas of the message they purport and the myths that surround it.
 |
| The Fitzgerald Enquiry |
"Journalists' uncritical dependence on their sources, orchestrated government leaks...media units and press secretaries...can lead to [the media] becoming a mouthpiece for vested interests"
- Fitzgerald Report 1989
Australia has a long and involved history of investigative journalism. Some historical investigative trailblazers include:
1. Edward Hall Smith - "The Sydney Monitor" 1826
The Monitor exercised a strong influence on public opinion in connection with the existing form of government. It stood for trial by jury and a popular legislature, and it condemned in unmeasured terms the oppression of convicts, public immorality on the part of officers, and even the conduct of the governor himself. His feats were seen as "heroic" in Austraila, despite the harsh punishment he received
2. W.T. Stead & the Salvos - "The Maiden Tribute of Modern Babylon" 1885
Controversial articles on child prostitution which raised the age of sexual consent from 12 to 16
3. Bob Woodward & Carl Bernstein - "Watergate" 1972-74
Reported on a number of political 'dirty tricks' used by the Nixon re-election committee during his campaign for re-election.
4. Chris Masters & Phil Dickie & Shaun Hoyt - "The Moonlight State" 1987
Investigations into systemic Queensland police corruption.
5. Julian Assange & co. - "WikiLEAKS" 2006
Exposure of private, secret and classified media from anonymous news sources, news leaks and whistleblowers (However, this is not journalism, there was no journalistic analysis or input involved)
All of these investigations changed the world - they had massive social effects
Thus, investigative journalism has a far-reaching effect on the 'goings on' of the world as it exposes injustice and corruption. In order to make these kinds of social and political changes, however, an incredible amount of time must go into the research and creation of these investigative pieces. For example, 'The Moonlight State' required two years of lead-up work to produce one program. It is brutal, highly intensive work, but I believe the potential for exposing injustice is incomparable.
Locally, we have investigative journalism being produced by The Global Mail, Crikey and Australian Story. These institutions interactive using interviews, observations, documents, briefings, leaks, trespass and theft. It is an intense and gruelling area of journalism which requires a laborious check of facts, no assumptions and an ability to deal with crazed Whistleblowers.
Threats to investigative journalism include online news (less money = less journalists and less time = less investigative journalism), empty newsrooms and a growth in PR (and, consequently, a shrinkage in journalism). However, I believe that investigative journalism will continue - in one form or another - into the future, however new media-centred it may be. I see it as too important, influential and beneficial for it to be allowed to simply dissipate. It will be web-ised, just as everything else is. It just has to be!
"If your mother says she loves you, check it out!"
Agenda Setting and the Future
This is a compilation of excerpts (as well as my own commentary) from the exceptionally interesting journal article "Agenda Setting and Agenda Melding in an Age of Horizontal and Vertical Media: A New Theoretical Lens for Virtual Brand Communities" by Matthew Ragas and Marylin Roberts, on the future of agenda setting in our increasingly media-saturated world.
As a result in the changes in technology, there have been major changes in the ways in which people receive their news. Newspapers, broadcast television, and terrestrial radio are all examples of “vertical media” which is rapidly declining. Now the more common form of media is “horizontal media.” The main differences are that it is more specialized and people pay premiums for this type of media. Horizontal media includes cable television and satellite radio as well as other media that is paid for. Horizontal and vertical media intersect in virtual brand communities, or the Internet. This is because the Internet is free like vertical media but serves specialized interest groups like horizontal media. Now people seek news in different ways, the media and its agenda have had to adapt. Although the major tenets of agenda setting theory have maintained their importance with the changes of new media, an aspect of agenda setting theory has changed. This change is known as Agenda Melding which focuses “on the personal agendas of individuals vis-à-vis their community and group affiliations". This means that individuals join groups and blend their agendas with the agendas of the group. Then groups and communities represent a “collected agenda of issues” and “one joins a group by adopting an agenda.” On the other hand, agenda setting defines groups as “collections of people based on some shared values, attitudes, or opinions” that individuals join. This is different from traditional agenda setting because according to Shaw et al. individuals join groups in order to avoid social dissonance and isolation that is also known as “need for orientation". Therefore in the past in order to belong people would learn and adopt the agenda of the group. Now with the ease of access to media, people form their own agendas and then find groups that have similar agendas that they agree with. The advances in technology have made agenda melding easy for people to develop because there is a wide range of groups and individual agendas. The Internet makes it possible for people all around the globe to find others with similar agendas and collaborate with them. In the past agenda setting was limited to general topics and it was geographically bound because travel was limited.
Ragas, Matthew; Marilyn Roberts (2009). "Agenda Setting and Agenda Melding in an Age of Horizontal and Vertical Media: A New Theoretical Lens for Virtual Brand Communities". Journalism & Mass Communication Quarterly 86 (1): 45–64.
As a result in the changes in technology, there have been major changes in the ways in which people receive their news. Newspapers, broadcast television, and terrestrial radio are all examples of “vertical media” which is rapidly declining. Now the more common form of media is “horizontal media.” The main differences are that it is more specialized and people pay premiums for this type of media. Horizontal media includes cable television and satellite radio as well as other media that is paid for. Horizontal and vertical media intersect in virtual brand communities, or the Internet. This is because the Internet is free like vertical media but serves specialized interest groups like horizontal media. Now people seek news in different ways, the media and its agenda have had to adapt. Although the major tenets of agenda setting theory have maintained their importance with the changes of new media, an aspect of agenda setting theory has changed. This change is known as Agenda Melding which focuses “on the personal agendas of individuals vis-à-vis their community and group affiliations". This means that individuals join groups and blend their agendas with the agendas of the group. Then groups and communities represent a “collected agenda of issues” and “one joins a group by adopting an agenda.” On the other hand, agenda setting defines groups as “collections of people based on some shared values, attitudes, or opinions” that individuals join. This is different from traditional agenda setting because according to Shaw et al. individuals join groups in order to avoid social dissonance and isolation that is also known as “need for orientation". Therefore in the past in order to belong people would learn and adopt the agenda of the group. Now with the ease of access to media, people form their own agendas and then find groups that have similar agendas that they agree with. The advances in technology have made agenda melding easy for people to develop because there is a wide range of groups and individual agendas. The Internet makes it possible for people all around the globe to find others with similar agendas and collaborate with them. In the past agenda setting was limited to general topics and it was geographically bound because travel was limited.
Ragas, Matthew; Marilyn Roberts (2009). "Agenda Setting and Agenda Melding in an Age of Horizontal and Vertical Media: A New Theoretical Lens for Virtual Brand Communities". Journalism & Mass Communication Quarterly 86 (1): 45–64.
Agenda Setting vs. Reversed Agenda Setting
With the advent of the Internet, Netizens who use the Internet for a specific purpose appeared. Some people simply search for certain information they want through various media channels, while others post their own opinion or discuss a certain issue on their internet homepages or internet communities. Thus, increase in the role of citizens in agenda setting sheds light on a new direction in the traditional agenda-setting research.
Kim and Lee (2006) noted that the agenda-setting research on internet differs from traditional agenda-setting research in that the Internet functions alternative media which is in competition with traditional media, the Internet has enormous capacity for contents, and users’ interactivity has been stressed on the Internet. Lee, Lancendorfer and Lee (2005) argued that “various opinions about public issues are posted on the Internet bulletin boards or the Usenet newsgroup by Netizens, and the opinions then form an agenda in which other Netizens can perceive the salient issue”. The researchers also stated that the Internet plays a role in a medium for forming Internet user’s opinion as well as the public space.
Kim and Lee (2006) studied the pattern of internet mediated agenda-setting by conducting a case study on 10 cases which have a great ripple effect in Korea for 5 years (from 2000 until 2005). From the result, researchers found that a person’s opinion could be disseminated through various online channels and arouse public opinion which influences on news coverage. Their study suggests ‘reversed agenda effects’ that public agenda could set media agenda. Maxwell McCombs (2004) also mentioned "reverse agenda-setting" in his recent textbook as a situation where public concern sets the media agenda.
According to Kim and Lee (2006), agenda-setting and agenda-building through the Internet take the following three steps: 1) Internet-mediated agenda-rippling: an anonymous netizen’s opinion spreads to the important agenda on the Internet through online main rippling channels such as blogs, personal homepages, and internet bulletin boards. 2) agenda diffusion on the Internet: Online news or portal sites report the important agenda on the Internet, which leads to spread the agenda to more online publics. 3) Internet-mediated reversed agenda-setting: traditional media report the online agenda to the public so that the agenda spread to both offline and online publics. However, the researchers said that internet mediated agenda-setting or agenda-building processes not always occur in consecutive order. For example, the agenda which was reported by traditional media has come to the fore again through the online discussion, or the three steps occur at the same time in a short time.
Kim and Lee (2006) noted that the agenda-setting research on internet differs from traditional agenda-setting research in that the Internet functions alternative media which is in competition with traditional media, the Internet has enormous capacity for contents, and users’ interactivity has been stressed on the Internet. Lee, Lancendorfer and Lee (2005) argued that “various opinions about public issues are posted on the Internet bulletin boards or the Usenet newsgroup by Netizens, and the opinions then form an agenda in which other Netizens can perceive the salient issue”. The researchers also stated that the Internet plays a role in a medium for forming Internet user’s opinion as well as the public space.
Kim and Lee (2006) studied the pattern of internet mediated agenda-setting by conducting a case study on 10 cases which have a great ripple effect in Korea for 5 years (from 2000 until 2005). From the result, researchers found that a person’s opinion could be disseminated through various online channels and arouse public opinion which influences on news coverage. Their study suggests ‘reversed agenda effects’ that public agenda could set media agenda. Maxwell McCombs (2004) also mentioned "reverse agenda-setting" in his recent textbook as a situation where public concern sets the media agenda.
According to Kim and Lee (2006), agenda-setting and agenda-building through the Internet take the following three steps: 1) Internet-mediated agenda-rippling: an anonymous netizen’s opinion spreads to the important agenda on the Internet through online main rippling channels such as blogs, personal homepages, and internet bulletin boards. 2) agenda diffusion on the Internet: Online news or portal sites report the important agenda on the Internet, which leads to spread the agenda to more online publics. 3) Internet-mediated reversed agenda-setting: traditional media report the online agenda to the public so that the agenda spread to both offline and online publics. However, the researchers said that internet mediated agenda-setting or agenda-building processes not always occur in consecutive order. For example, the agenda which was reported by traditional media has come to the fore again through the online discussion, or the three steps occur at the same time in a short time.
Lecture Ten
Agenda Setting - How the media constructs reality
The all-powerful media plays a large role in the mediation of the social world. That which is released by the media is seen to be of certain import. Thus, journalists have great influence in constructing public opinion. Agenda setting transfers the salience of an issue from the mass media to the public.
The two main types - first and second level agenda setting - suggest what and how the public should think about an issue.
In society today there exists four interrelated agendas:
1. Public Agenda
2. Policy Agenda
3. Corporate Agenda
4. Media Agenda
Coleman, McCombs, Shaw and Weaver defined agenda setting in 2008 as "the process of the mass media presenting certain issues frequently and prominently with the result that large segments of the public come to perceive those issues as more important than others. Simply put, the more coverage an issue receives, the more important it is to people"
It must be assumed when thinking of media agenda setting that the mass media does not merely reflect and report reality, but filter and shape it. Another assumption is that media concentration governs public perception regarding the importance of the issues.
Agenda setting as a theory developed in the 1920s by Harold Lasswell who formed the 'hypodermic needle model' which purported that the media 'injects' direct influence into the audience. This theory is very much about propaganda and is seen to be quite limited. In 1922, Walter Lippman brought forward the idea of 'the pictures in our heads' which are drawn by our media exposure. He thought that people rely on these images in the formation of personal beliefs and opinions rather than thinking critically about the topic. In this way, "propaganda is used as a tool to help shape images in the minds of human beings". What I loved about Lippman's theory is his advice, which can and should be considered a great manifesto for a journalist:
"Yet in truly effective thinking, the prime necessity is to liquidate judgements, regain an innocent eye, disentangle feelings, be curious and open-hearted."
He introduced the notion of the power an image holds, a thought that lends itself to the knowledge of Leni Riefenstahl who made the infamous Nazi propaganda film, "Triumph of the Will". Later, in the 1960s, Maxwell McCombs and Donald Shaw conducted a survey which led to their hypothesis that the mass media sets the agenda by emphasising specific topics. The relative salience of an issue on teh media agenda determines how the public agenda is formed, which in turn influences which issue policy makers consider. (Interrelation of agendas!)
The Agenda Setting 'Family' consists of seven elements:
1. Media Gatekeeping - the exposure of an issues (very prominent in the USA)
2. Media Advocacy - purposeful/purposive promotion of a message
3. Agenda Cutting - most of the truth and reality in the world remains unrepresented
4. Agenda Surfing/Bandwagon Effect - media follows the crowd; existing public opinion influences others towards that opinion
5. Diffusion of News - process through which an important event is communicated to the public
6. Portrayal of an issue - particular portrayal of an issue will, of course, influence public opinion
7. Media dependence - most common media dependency is that put on the social networking sites of facebook and twitter, which becomes a 'way of life' and makes people reliant on that form of media representation
The strengths of the agenda setting theory lie in its explanatory power, predictive power, organising power, its ability to be proven false, its scientific element and its power to spur on further research. Its weaknesses include the faulty idea that an audience is passive, ideal and wholely impressionable, as well as the rise of new media threatening traditional principles of agenda setting.
The modern 24-hour news cycle means that an old-school reliance on newspapers is being replaced. Thus, the traditional concepts of 'prime time' are shifting and news production is fast-paced as stories are constantly in demand. This constant demand, I believe, calls into question the quality of what we are exposed to. How can there possibly be exceptionally 'newsworthy' stories 24 hours a day, 7 days a week. A lot happens in the world, of course, but is it newsworthy? Is Justin Bieber's new hair cut really worth a place in the news alongside the famine in Africa or the riots in Greece?
The all-powerful media plays a large role in the mediation of the social world. That which is released by the media is seen to be of certain import. Thus, journalists have great influence in constructing public opinion. Agenda setting transfers the salience of an issue from the mass media to the public.
The two main types - first and second level agenda setting - suggest what and how the public should think about an issue.
In society today there exists four interrelated agendas:
1. Public Agenda
2. Policy Agenda
3. Corporate Agenda
4. Media Agenda
Coleman, McCombs, Shaw and Weaver defined agenda setting in 2008 as "the process of the mass media presenting certain issues frequently and prominently with the result that large segments of the public come to perceive those issues as more important than others. Simply put, the more coverage an issue receives, the more important it is to people"
It must be assumed when thinking of media agenda setting that the mass media does not merely reflect and report reality, but filter and shape it. Another assumption is that media concentration governs public perception regarding the importance of the issues.
Agenda setting as a theory developed in the 1920s by Harold Lasswell who formed the 'hypodermic needle model' which purported that the media 'injects' direct influence into the audience. This theory is very much about propaganda and is seen to be quite limited. In 1922, Walter Lippman brought forward the idea of 'the pictures in our heads' which are drawn by our media exposure. He thought that people rely on these images in the formation of personal beliefs and opinions rather than thinking critically about the topic. In this way, "propaganda is used as a tool to help shape images in the minds of human beings". What I loved about Lippman's theory is his advice, which can and should be considered a great manifesto for a journalist:
"Yet in truly effective thinking, the prime necessity is to liquidate judgements, regain an innocent eye, disentangle feelings, be curious and open-hearted."
He introduced the notion of the power an image holds, a thought that lends itself to the knowledge of Leni Riefenstahl who made the infamous Nazi propaganda film, "Triumph of the Will". Later, in the 1960s, Maxwell McCombs and Donald Shaw conducted a survey which led to their hypothesis that the mass media sets the agenda by emphasising specific topics. The relative salience of an issue on teh media agenda determines how the public agenda is formed, which in turn influences which issue policy makers consider. (Interrelation of agendas!)
The Agenda Setting 'Family' consists of seven elements:
1. Media Gatekeeping - the exposure of an issues (very prominent in the USA)
2. Media Advocacy - purposeful/purposive promotion of a message
3. Agenda Cutting - most of the truth and reality in the world remains unrepresented
4. Agenda Surfing/Bandwagon Effect - media follows the crowd; existing public opinion influences others towards that opinion
5. Diffusion of News - process through which an important event is communicated to the public
6. Portrayal of an issue - particular portrayal of an issue will, of course, influence public opinion
7. Media dependence - most common media dependency is that put on the social networking sites of facebook and twitter, which becomes a 'way of life' and makes people reliant on that form of media representation
The strengths of the agenda setting theory lie in its explanatory power, predictive power, organising power, its ability to be proven false, its scientific element and its power to spur on further research. Its weaknesses include the faulty idea that an audience is passive, ideal and wholely impressionable, as well as the rise of new media threatening traditional principles of agenda setting.
The modern 24-hour news cycle means that an old-school reliance on newspapers is being replaced. Thus, the traditional concepts of 'prime time' are shifting and news production is fast-paced as stories are constantly in demand. This constant demand, I believe, calls into question the quality of what we are exposed to. How can there possibly be exceptionally 'newsworthy' stories 24 hours a day, 7 days a week. A lot happens in the world, of course, but is it newsworthy? Is Justin Bieber's new hair cut really worth a place in the news alongside the famine in Africa or the riots in Greece?
Friday, 25 May 2012
Assessment Item - Annotated Bibliography
The Society of Professional Journalists’ Code of Ethics states that “professional integrity is the cornerstone of a journalist’s credibility” (SPJ Code of Ethics, 1996). How else is it possible to determine a journalist’s ‘professional integrity’ than through the practice of scholarly criticism? Thus, critical evaluation of the communication discipline is an essential skill to gain in journalistic education. This assessment is comprised of four annotations which test this skill. The currently ardent debate of legalising same-sex marriage in Australia acts as the framework for this investigation.
Pullen, C. (2009). Gay Identity, New Storytelling and the Media. New York: Palgrave Macmillan.
The book, ‘Gay Identity, New Storytelling and the Media’, written by Christopher Pullen initially focuses on the representation of homosexuality in the media. Pullen, a homosexual himself, promotes the idea of communal understanding and acceptance in reporting on issues of homosexuality. Although heavily and credibly referenced, the author’s sexual orientation immediately sets up a bias in his argument for positive media representation. At one point, he analyses the BBC’s 1963 radio program The Male Homosexual, which acted as a trail blazer for positive media representation in a characteristically repressive society. He emphasises the importance for the media to understand that homosexuals are “typical citizen[s] who just happen to be gay” (Pullen 2009, p.35). Pullen sees responsible reporting as “political possibility” which can “bond individuals and groups” (Pullen 2009, p.11). He also delves into media scrutiny of homosexual public figures such as comedian Ellen Degeneres in an attempt to link social justice and individuality. While this book can be criticised as too “ambitious” (Christian, 2011) and one-sided in its exploration of homosexuality and the media, it provides a framework for the responsibilities journalists have in the ongoing same-sex marriage debate facing Australia today.
Cardinal Pell argues against gay marriage. (2012, April 4). The Australian, p. 23.
The article, ‘Cardinal Pell argues against gay marriage’ appeared in The Australian on April 4th, 2012 amid national ardent debates on the hot topic of gay marriage. The subject of this piece is George Pell, an Australian cardinal of the Roman Catholic Church and current Archbishop of Sydney. His deep religious affiliations create an immediate bias regarding his stance on the issue of same-sex marriage. This bias is directly conveyed in the article which, in an effort to remain objective, presents a one-sided report solely privileging Pell’s standpoint. His view that gay marriages “undermine”(Cardinal Pell argues, 2012) the traditional understanding of what constitutes a ‘family’ aligns with his pre-existing religious beliefs. These views marginalise the homosexual population thereby opposing Christopher Pullen’s declaration that homosexuals are “typical citizens”(Pullen, 2009). The article goes on to recognise the legal underpinnings of Pell’s argument which lie in a child’s right “to understand their biological heritage” (Cardinal Pell argues, 2012) as enshrined in the UN Convention on the Rights of the Child, to which Australia is a signatory. The publication itself was established by News Limited, which is one of Australia’s leading media conglomerate companies. Its great influence is cemented in its large readership, thus its content must appeal to readers, especially considering its enactment of a paywall. Readers will not pay for dull or generic journalism. This article, in its raw portrayal of Pell’s controversial and extremist opinion, adheres to public interest, despite its unbalanced content.
Gerber, P. (2012, May 15). Marriage equality, myths and misconceptions. The Drum Opinion. Retrieved from http://www.abc.net.au/unleashed/4010980.html
Dr Paula Gerber, author of ‘Marriage equality, myths and misconceptions’, uses both her legal and human-rights background to great effect in framing this piece published on The Drum Opinion. Despite it being explicitly opinionated, Gerber supports every claim made with a piece of relevant law or evidence from a highly regarded scientific study, including the notable ‘National Lesbian Longitudinal Family Study’, giving the article extreme credibility. In this, she responds to The Herald Sun’s report that Victorian doctors are expressing anti-gay marriage views rooted in ‘medical evidence’ combating this “prejudicial” and “misconceived” (Gerber, 2012) assertion with well-researched, scholarly evidence, which is lacking in both the article from The Australian and Francis Tapim’s ABC piece. An ABC publication, The Drum is consistent with the principles of public media in representing the views of the nation. This evidences itself in the 801 comments left below ‘Marriage equality, myths and misconceptions’ on The Drum Opinion’s site. The Australian public responded in overwhelming praise for this opinion piece, largely agreeing with Gerber’s standpoint and commending her probing, credible investigations. Thus, Dr Gerber’s view that children of same-sex marriages are not in any way harmed by their situation finds its feet in comprehensive research and appeals to the majority.
Tapim, F. (2012, March 12). Angry backlash over Katter gay marriage ad. ABC. Retrieved from http://www.abc.net.au/news/2012-03-12/angry-backlash-over-katter-gay-marriage-ad/3882850
ABC journalist Francis Tapim wrote the article, ‘Angry backlash over Katter gay marriage ad’ which appeared on the network’s online news site on March 12, 2012. ABC’s choice to publish this story online gives it an interactive element, characteristic of Internet journalism. The reader is able to watch the embedded advertisement itself as well as a related radio interview podcast which is linked off to the side. This supporting journalism acts as a precursor to the piece’s ideological standpoint, which tends to support the backlash, favouring the opinions of those who oppose Katter’s unabashed political conservativeness. It is a quotation-heavy article, the majority of which further privilege the pro same-sex marriage stance, including the view of gay-rights activist Tony Robertson who “says the ad is a disgrace” (Tapim, 2012). However, it does voice the opinion of the Queensland leader of Katter’s Australian party, which provides balance. One of the two main public media outlets, the ABC strives to be of public-service, having been founded as a nation building project. The Broadcasting Research Unit in its definition of public service journalism included the element of “special provision for minorities” and a “special relationship to the sense of national identity and community”(Wessels, 2005). In the article’s privileging of the homosexual standpoint, ‘Angry blacklash over Katter gay marriage ad’ epitomises the network’s public service intentions.
External References
Christian, Aymar Jean. (February, 2011). ‘Review: Gay Identity, New Storytelling, and the Media’. Communication, Culture and Critique, 4, 118-120.
SPJ Code of Ethics. (1996). Retrieved May 20, 2012 from http://www.spj.org/ethicscode.asp
Wessels, Bridgette. (December, 2005). 'A new public service communication evironment? Public service broadcasting calues in the reconfiguring media'. New Media & Society, 7, 834-853.
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